Cart Upselling

Introduction

Before a user goes through checkout, Cart Upselling is the "last chance" to suggest items that may result in a more valuable conversion for your site. These are products that are related to the existing products in the cart, and often suggested as a replacement with a higher price to increase your average order value, or to meet a minimum order value requirement. Typically, upsells are displayed directly on the cart page itself, or in a popup right before the user enters the checkout flow. They are often accompanied by UX strategies like discounting and urgency.

For example, suppose a customer adds a Red Baron frozen pizza to their cart. Using Miso’s Recommendation engine, you can show a deal for an alternative product on the cart page that has a higher margin, such as Diogorno (a purely hypothetical example).

Do it with APIs

To enable Cart Cross-selling, simply use the Product to Products API and include the ids of the products in the customer’s cart inside the product_ids array within the request body. You can also include filters or merchandising techniques such as boosting and anchoring to fine-tune recommendations. From the example above, the API request could look like the following:

POST /v1/recommendation/product_to_products
{
    "user_id": "user-123",
    "product_ids": ["ben_jerrys_cherry_garcia", "red_baron_frozen_pizza"],
    "fq": "categories:\\\"Frozen Pizza\\\" AND margin > 0.2"
}

The response would look like:

{
    "message": "success",
    "data": {
        "took": 81,
        "miso_id": "a4606bf0-ddd3-11eb-ba80-0242ac130004",
        "products": [
            {
                "product_id": "digiorno_pepperoni_pizza",
                "price": 6.79,
                ..., // Additional scoring information
            },
            {
                "product_id": "cpk_thin_crust_pepperoni",
                "price": 7.99,
                ..., // Additional scoring information
            },
            ...
        ]
    }
}

Additional Resources

For more information on Miso’s Recommendation API, check out the official API Documentation.

For more recipes like this, visit the Recipes page on our Docs site.

Published Date: April 15th, 2022