Personalized Email Campaigns

Introduction

Email marketing is an essential part of the digital marketing strategy for most businesses. According to a recent study, 80% of retail businesses rely on email as the primary driver for customer acquisition and retention. Another study, conducted by Mailchimp, found that marketing emails had an open rate 21.33% and a click-through rate of 2.62%, across all industries - making them a more effective tool than online advertisements or social media. In fact, the Data & Marketing Association determined that every dollar spent on email marketing resulted in a return on investment of $42.

Personalize Emails with Miso

Every one of Miso’s Recommendation APIs that power your storefront can also be embedded within email templates, enabling you to send personalized recommendations for products we know your customers will love, right to their mailbox.

Here are some powerful use cases for personalized emails:

Cart abandonment - Use Miso to suggest similar products to the item they left in their cart, for increased product discovery.
Checkout confirmation - Miso can recommend items frequently bought together, to add on to an order before it ships.
New Products - Recommend newly stocked products that are tailored to each user - even if they don’t have a lot of traction yet.
Customer re-engagement - Haven’t heard from your customers in a while? Grab their attention by suggesting products or categories they may like, based on their browsing and purchase history.