Personalized Menus

Introduction

When you have a diverse, rich catalog of products or content, it can be helpful to offer a navigation menu that's uniquely tailored to every customer’s interests. This improves the site experience by helping users quickly find exactly what they are looking for.

With Miso, you can generate a Personalized Menus using the User to Categories API. These menus can be at any depth; for example, you might choose to keep the same top-level categories for every user, and then personalize the ranking of the first few subcategories within each section. Or, you could only rerank the top-level categories. Miso can provide you a list of the most relevant categories for each user at any depth in your catalog hierarchy, based on the real-time user insights generated from every customer’s browsing and purchasing history.

Below is an example of what a personalized menu might look like for a customer:

The order of the various categories and subcategories are dynamically generated based on Miso’s predictive recommendation model to provide a unique browsing experience for every customer.

Do it with APIs

You can generate Personalized Menu recommendations using the User to Categories API. This API will return a ranked list of recommended categories or subcategories for a given user. At minimum, you need to provide Miso the customer’s user_id. If they’re browsing anonymously, you can alternatively send the anonymous_id(we’ll reconcile the data if or when they sign in). You can also include the root_category parameter to limit the results to subcategories within the specified top-level category.

From the example above, the API request could look like the following:

POST /v1/recommendation/user_to_categories
{
    "user_id": "user-123",
    "root_category": ["Office"]
}

The response might look something like this:

{
    "message": "success",
    "data": {
        "took": 85,
        "miso_id": "7cd6059c-dd54-11eb-8050-a62d401473b5",
        "categories": [
            {
                "category": [
                    "School Supplies"
                ]
            },
            {
                "category": [
                    "Desk Storage"
                ],
            }
        ]
    }
}

(Note: the response has been condensed for illustrative purposes)

Tips and Tricks

• To return personalized subcategories underneath each top-level category, use the root_category parameter. When one or more categories are specified within the root_category array, Miso will only recommend categories that are direct children of those top-level categories.

Additional Resources

For more information on Miso’s Recommendation API, check out the official API Documentation.

For more recipes like this, visit the Recipes page on our Docs site.